Seo Louisville

Author: Shaun Tinnell
PPC Management
Directory One, Inc.

Not long ago, when you wanted to be in the number one position on a paid listing, you put the highest bid forward. Then, that number 1 spot became yours on Yahoo. Things have changed for the top bidder these days. The top bid does not necessarily mean the top spot anymore. Search Engines like Yahoo, Google, and MSN now look at a combination of ad quality, relevance, and bid when ranking an ad.

The question now is, how do you get the highest placement for the lowest bid price per click? There are a few things to consider when writing your ad and choosing keywords. The first and most important is choosing keywords that fit your business and website. When you choose keywords that might not be as relevant to get a compulsive buy, the conversion rate often does not make it profitable. For the best results, be sure to choose keywords that represent your product or service.

Next, evaluate the ad quality. Your ad must mention the keywords within it and the location if you are targeting a certain area like a City, State, or Country. Using the keywords in the ad tells the Search Engine that this ad is relevant to the keyword it is used for. Also, the location in the ad really helps the searcher so they know right away that you only service that specific area. This ensures that, if the searcher is outside of this area, another click will not be wasted.

Then, take a look at what page your ad is going to. Does this page have the keyword in it, or does it explain it? Your keywords need linking pages that talk about the product or service. This shows Search Engines like Google how your website page is relevant to the search term or keyword. When a searcher clicks on the ad, it will take him or her to the information pertaining to the keyword searched. They don’t have to keep searching around for the information.

When you make sure your ads and keywords are similar, this not only helps you attain a higher position, but also makes it easier for a searcher to determine if you offer what they are looking for. The closer your ad and keywords represent what you offer, the higher Return On Investment (ROI) you will receive. My hope is that these guidelines will help you ensure that the search gives relevant results and also helps your ad traffic be more effective.