Seo Louisville

Author: Shaun Tinnell
Directory One, Inc.
PPC Management & Sales

A colleague and I had the chance to go to a Google Search Engine Marketing (SEM) Training course. This Seminar was held by Sitening LLC but sponsored by Google. This was a crash course in Google Adwords. While it was good for the beginning Adword User; it was very basic. The morning seemed like a drawn out Adwords Instruction Guide, although we both were able to pick up a few new things. I asked myself. Could it be my expectations were a little high?

One great new Keyword Tool that I learned however was the Site-Related Keywords. This tool will actually scan through your Website and tell you what Google thinks of your keywords and then break them down into categories. This is a very useful tool because it can help generate keywords. It also gives you a view of how the search engine is reading your Website.

While this course gave us the ability make better use of the tools Google offers, it did not teach us how to create better ads or market potential clients better. I’m not sure that anything except doing individual market research for each client will insure great marketing.

The ideal seminar for me would have been about more effective advertising. It would be one with many Marketing Professionals speaking about their past experiences and sharing solutions to problems they ran into.