Google Adwords Keywords List
Uncategorized August 25th, 2007Author: Shaun Tinnell
Directory One, Inc.
PPC Management & Sales
When creating a Google Adwords Keywords List, you would be wise to consider a few things before adding every keyword in your business. What some advertisers may forget to consider is how many meanings the keywords they choose have. A keyword can have one meaning for you but a different meaning to another searcher.
When coming up with a list of keywords for your Pay Per Click (PPC) Advertising Campaign, choose words that explain the product or service you offer. If you repair Personal Computers (PC’s) and use PC as a keyword, you may get people who need to buy a PC or just want basic PC information. These type searchers don’t need PC repair. So, how do you keep these important keywords but lose unrelated traffic?
In Google Ad words, when adding a keyword, you have the option to add negative keywords. Negative keywords are words that, if put in with one of your keywords, will keep your ad from showing. Negative keywords for PC could be Purchase, Buy and Sell. When the searcher puts in these keywords with the keyword PC, it would not trigger your ad. Negative keywords allow you to keep those broad keywords but narrow the searchers to your specific business.
When adding keywords to your Google Ad Group you can choose what way they will show up in the search. You can add brackets, parenthesis or put nothing before and after your keywords to determine how they will be displayed. Your keyword with brackets, before and after, will make that keyword show up only if the searcher types it in exactly the way you have it. This can be beneficial if you have just one service you offer for a product and do not want clicks for the services you don’t offer.
When you use parenthesis before and after the keyword, searchers will see your ad if they type the keywords in any order. This helps to get the traffic that may use the words in a different order. This match type is called Phrase Match.
Broad Match is when you add keywords with nothing before or after them. Broad Match allows your ad to show if someone uses that keyword but also adds some other words that you do not have with the keyword. This is helpful so you don’t spend hours putting keywords in different orders. This match type should only be used with keywords that directly reflect what product or service you offer.
When adding keywords using these different match types you will be able to broaden or tighten your target market, and get the customers looking for what your business has to offer. These match types will help increase your conversions if used right. For more details on different match types go to Google Support.
