Seo Louisville

Author: Shaun Tinnell
Sales and Service
Directory One, Inc.

Most companies have a goal to grow by increasing their sales and eventually becoming a household name. Some companies achieve this goal almost overnight. It takes other companies many years to do this. I think with a good sales team and a great marketing group this can be an obtainable goal for most companies.

However, be aware that new challenges may arise when that growth has taken place quickly. When sales are at a record high, you have satisfied customers and the money is pouring in, life seems great. Bare in mind those record high sales will call for increased production. Unless you have a detailed plan for handling increased sales and set a realistic timeline for providing those services, you can easily overload the production team. If your team is stressed, they will be unable to provide that quality service you’ve promised in a timely manner.

So, if your companies intention is to increase sales and become a household name, it is vital to also have a growth plan in place. Many times companies become so focused on stimulating growth they fail to develop a workable plan to handle the increased business. Management must be willing to increase their production team so the promised deadlines can be met.

Ultimately any successful business must be able to meet company, staff and customer needs. To be efficient, effective and give quality customer service, your team must continue to grow as your company grows. Knowing what your company can handle will make the company, employees and the customers happy with the end result product or service.

Author: Shaun Tinnell
Directory One, Inc.
PPC Management & Sales

A colleague and I had the chance to go to a Google Search Engine Marketing (SEM) Training course. This Seminar was held by Sitening LLC but sponsored by Google. This was a crash course in Google Adwords. While it was good for the beginning Adword User; it was very basic. The morning seemed like a drawn out Adwords Instruction Guide, although we both were able to pick up a few new things. I asked myself. Could it be my expectations were a little high?

One great new Keyword Tool that I learned however was the Site-Related Keywords. This tool will actually scan through your Website and tell you what Google thinks of your keywords and then break them down into categories. This is a very useful tool because it can help generate keywords. It also gives you a view of how the search engine is reading your Website.

While this course gave us the ability make better use of the tools Google offers, it did not teach us how to create better ads or market potential clients better. I’m not sure that anything except doing individual market research for each client will insure great marketing.

The ideal seminar for me would have been about more effective advertising. It would be one with many Marketing Professionals speaking about their past experiences and sharing solutions to problems they ran into.

What does it take to get that number one position in a paid listing? This is a very important question. Many companies will fail to assess this important issue, when going into a Pay Per Click (PPC) Campaign. I have talked with many companies that just tell me, “I want to be number one”. This is said with no regard to what it may cost them or how they will profit. Most companies, when going into Print or TV Advertising, determine their profit margin before giving a budget. The same should be true for PPC Advertising; however, that number one position can sound very tempting. Yes. Being number one on a paid listing feels great and is good for pr but just ask yourself. What good is it to your bottom line, if no profit is being made from it?

When advertising you ultimately want the best Return On Investment (ROI) possible. Doing some minimal research can help do this. The first question you must ask is, how much profit am I making on this product or service? Next, how much can I invest in advertising to get a sale? Once this is determined, you must do your market research and find keywords that fit within your budget. A small budget means you must use less competitive keywords.A great tool to help you do just that, find less competitive keywords, is Google Keyword Research Tool. Typically you want keywords with high search volume and low advertiser competition.

Being number one in this game does not always mean you are the winner in paid listings. Only you can determine what position and spending level will make your company a winner with its advertising. Take your time. Do the research before throwing money at any PPC Campaign and you’ll get better results. To find out more ways to make the most out of your Internet Marketing Budget you can read this article about PPC Mangement Tips.

Author: Shaun Tinnell
Directory One, Inc.
PPC Management & Sales

When creating a Google Adwords Keywords List, you would be wise to consider a few things before adding every keyword in your business. What some advertisers may forget to consider is how many meanings the keywords they choose have. A keyword can have one meaning for you but a different meaning to another searcher.

When coming up with a list of keywords for your Pay Per Click (PPC) Advertising Campaign, choose words that explain the product or service you offer. If you repair Personal Computers (PC’s) and use PC as a keyword, you may get people who need to buy a PC or just want basic PC information. These type searchers don’t need PC repair. So, how do you keep these important keywords but lose unrelated traffic?

In Google Ad words, when adding a keyword, you have the option to add negative keywords. Negative keywords are words that, if put in with one of your keywords, will keep your ad from showing. Negative keywords for PC could be Purchase, Buy and Sell. When the searcher puts in these keywords with the keyword PC, it would not trigger your ad. Negative keywords allow you to keep those broad keywords but narrow the searchers to your specific business.

When adding keywords to your Google Ad Group you can choose what way they will show up in the search. You can add brackets, parenthesis or put nothing before and after your keywords to determine how they will be displayed. Your keyword with brackets, before and after, will make that keyword show up only if the searcher types it in exactly the way you have it. This can be beneficial if you have just one service you offer for a product and do not want clicks for the services you don’t offer.

When you use parenthesis before and after the keyword, searchers will see your ad if they type the keywords in any order. This helps to get the traffic that may use the words in a different order. This match type is called Phrase Match.

Broad Match is when you add keywords with nothing before or after them. Broad Match allows your ad to show if someone uses that keyword but also adds some other words that you do not have with the keyword. This is helpful so you don’t spend hours putting keywords in different orders. This match type should only be used with keywords that directly reflect what product or service you offer.

When adding keywords using these different match types you will be able to broaden or tighten your target market, and get the customers looking for what your business has to offer. These match types will help increase your conversions if used right. For more details on different match types go to Google Support.

Author
Shaun Tinnell

Last week was a great week; I spent most of my time on the phone with clients. It was a pleasure helping clients in our Houston office with keywords and ads for their Google, Yahoo, and MSN sponsored search accounts. I really learned a lot about what some of our clients do and how they run their businesses.

Every day was different, because I had the opportunity to explore marketing solutions with a different client every day. This allowed me to see the inner workings of their companies so Directory One could provide quality Search Engine Optimization (SEO).

Since I work with Pay Per Click (PPC) ad campaigns and sales, it allows me to learn a business from front to back. Every company operates differently so talking, one on one, with clients helps me do my job with more accuracy. Most clients enjoy being invloved and offer useful infomation that will help with their marketing.

This last week helped me realize how working together with the client will produce quality results. Clients have great information to add to the sum of their marketing campaign. I am grateful to work with clients who are so helpful and understanding. Most of Directory One’s clients are aware of the fact that no form of marketing is broken down to an exact science. This is always a great help. Directory One has some great customers, so just check out a few, at the link provided below: http://www.directoryone.com/web_site_references_portfolio.htm .