Seo Louisville

It is too often I find results in the search engines under highly competitive terms and once I click on the top result I find a poorly designed website. It is almost pointless to spend money marketing a website that does not keep searchers on the site and make them take an action.
I know that many companies feel like they must have but sometimes they fail to realize that the true problem lies in their poor website design. If you do not ask your users to take an action on your site they won’t. You can’t get what you don’t ask for so make sure your website asks what you want.
When someone comes to your site if you want them to give you contact information so that you can contact them about your service or product you must ask them to do that. You have to have a good call to action on your site. So when I come to your website if you want me to leave contact information then you need to have a form visible that says something like give us your information and we will contact you about our product or service. I think that you will be surprised at the response you get with a form like this.
Recently we had client who was spending way too much per conversion on his website so we suggested a targeted landing page. What was then created was a page that had content on his service and a form that said for a free consultation give us your information and the form asked for name, email, and phone number then a comment box. The changes that we made caused his conversions to increase by 210%, this was all because we told the user what to do. If you would like more ways to give your site a call to action check out these
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So make sure you remember that like the old GI Joe saying goes “knowing is have the battle” well in the website design world marketing is half the battle the other is up to the website. So until next time “GO JOE” and keep improving your website funcitonality.

Effective Website Design
Author:Shaun Tinnell
Directory One

The other day I was sitting with a co-worker and he was explaining how much more he sold while wearing a suit compared to just wearing casual wear. Well, as you may have heard - a first impression goes a long way. This relates to a person’s appearance and the first time you meet them. The same goes for a website when you look at it for the first time. The real question is whether your website is wearing a suit or not? When you go to your website, does it give a good first impression and represent the type of business you are running? If the answer to these questions is no, then you may want to think about some change on your website.
When I visit a site that looks like it was in style when Alta Vista was a major search engine, I usually wonder how outdated their products or service is as well. Your website may be the only thing a potential client can see before making a purchase and it should be a good one. While appearance is a major factor in the web site, there are also other issues which can make a buyer cringe and leave your site.
There are three major components you should pay attention to when evaluating your site:
• The appearance: It should have a modern look that displays company colors, company theme, and represents the business you run. A great way to do this is with photos that add a personal touch with colors like red for active and earth tones for a serene feel. Your site should cater to its audience. If it is a site for children, then it should have colors and pictures a child can identify with.

• The functionality: Probably the most important factor. Your site should be laid out so that the user can navigate the site easily, while it tells them how to react to the site. An example of this would be a button on the site that says “click here” for more information or something to that effect. There is a reason for them to be on your website and you must be able to clearly tell the user that when they get there. At the end of the visit on the site, they should have either bought a product online, given information for a follow up, sent an email telling what they need, or accessed the information they where looking for. Functionality is the small things like putting the number in the top right corner of the site, because that is where most people find the phone number on websites. Having a good call to action goes a long way on a website.

• The content: The content that is found on the page should be conveyed in a professional and competent manner. Content on the web page should also be geared towards your audience. You do not want to have writing that only a person with a PhD can understand or an audience of 10 year olds. The content on the page is how you explain why your product or service is different or better than all of your competitors. You should spend more time on the content for the site more than any other aspect.

By using these tips as a guide as well as looking at what others in your industry are doing you can create a functional, well laid out and written website. Once you get these basic components down on the website you can then explore creative ways to display this information and tools that will also help the user. Here are some as well as some and to help you tell the difference.