Seo Louisville

Author: Shaun Tinnell
Search Engine Marketing

In the months of January and February many SEO companies were scrambling to get their clients set up properly in the new Yahoo Pay Per Click (PPC) management system. While I think it has been updated for the better in most cases, it still has a few problems. Upgrading to the new system placed ads and keywords in many different campaigns and ad groups. While doing this they left out important keywords in the title or description. These were expected changes and easy to fix, however it did cause lower ad performance for many advertisers.

The system change has caused many extra hours on Yahoo and numerous phone calls, but overall the change has smoothed out just fine. Tools that are now available on the Yahoo PPC system are very helpful and allow you to track your keyword performance more accurately. You are able to see what is and isn’t working. The options availible on Yahoo now are more similar to Google and make adding keywords and ads a lot easier.

Will there be problems for Yahoo as they turn into Google mimics? This is a improvement to the old Yahoo but I’m not sure for PPC management systems as a whole. Even though Google is the leader in Search Engine Marketing, I am not sure that following in their footsteps will be Yahoo’s recipe for success. As you probably know, Google did not gain dominance in the Search Engine world from following another Search Engine’s lead.

Both systems could use changes in their budget structure. A daily budget is a great option, however most businesses look at a monthly spending budget for advertising, not what they have to spend each day. This poses a problem if you are in a area with competitive keywords but a lower daily budget. You will not place towards the top. Google and Yahoo work so that your top keyword bids can’t be more than the daily budget. This can hurt customers like lawyers and doctors because if they have a budget of $100.00 monthly their daily budget is only $3.00. With a $3.00 bid per click you will most likely not be on the first two pages of search results for lawyer or doctor keywords. One possible solution to this problem is a monthly budget, so if a customer has a smaller budget, they have the option to spend more on a keyword bid than a daily budget would allow.

I can see the possibilty of changes taking place because nothing stays the same very long in the Search Engine world. Google and Yahoo have maintained their top positions in the Search Engine Industry because they have listened to what the searchers want. I critique these companies to influence change, but hold much respect for the way of life they have created for all of us. They say knowledge is power so Search Engines must be the gate keepers of power, because all the knowledge you want can be at your finger tips.

Author
Shaun Tinnell

Last week was a great week; I spent most of my time on the phone with clients. It was a pleasure helping clients in our Houston office with keywords and ads for their Google, Yahoo, and MSN sponsored search accounts. I really learned a lot about what some of our clients do and how they run their businesses.

Every day was different, because I had the opportunity to explore marketing solutions with a different client every day. This allowed me to see the inner workings of their companies so Directory One could provide quality Search Engine Optimization (SEO).

Since I work with Pay Per Click (PPC) ad campaigns and sales, it allows me to learn a business from front to back. Every company operates differently so talking, one on one, with clients helps me do my job with more accuracy. Most clients enjoy being invloved and offer useful infomation that will help with their marketing.

This last week helped me realize how working together with the client will produce quality results. Clients have great information to add to the sum of their marketing campaign. I am grateful to work with clients who are so helpful and understanding. Most of Directory One’s clients are aware of the fact that no form of marketing is broken down to an exact science. This is always a great help. Directory One has some great customers, so just check out a few, at the link provided below: http://www.directoryone.com/web_site_references_portfolio.htm .